Esther - Personal branding portraits

What makes personal branding sessions different than a traditional headshot?
Great question, I’m so glad you asked.

The short answer is that it’s more. It’s more personality, more lifestyle, more of what you do, and less of just you standing in front of a paper backdrop.
Esther for example (great name by the way) reached out to me for a personal branding session because she was starting off on a new chapter of her professional life, and wanted visual assets to represent and support that. She needed something that was the perfect balance of approachable, authoritative and badass, and she absolutely nailed it.

Anyone with an online presence can benefit from personal branding, whether they’re an entrepreneur, leadership figure, or just want to be more intentional social media.

I hope Esther being a boss makes your day a little better!

Emily - Downtown Kalamazoo editorial portrait photography

This is not the first or the last time Emily Crombez is going to make an appearance on the blog.
I got to know her through mutual connections in the photography world, and I’m so glad to have the opportunity to call her a genuine friend. This chick can absolutely kill a pose (Like, the evidence is below) but is also a mad talented photographer and ambitious entrepreneur. She builds up other women like no one’s business, and I will jump at the chance to create something together, always.

We wanted this shoot to showcase Emily’s more editorial posing, so a classic black and white with loads o’ contrast is exactly where my mind went. Downtown Kalamazoo has no end to great textures and urban landscape, which is important when your model is particularly climb-y.

Thanks for being amazing as always Emily!